Inside Scoop

Stand Apart from Your Competitors: How to Create a Unique Drum Line

With hundreds of artisanal, handcrafted and American made shells available to consumers today, it’s important to stand apart from your competitors. To effectively reach your target audiences, peak their interests and ultimately drive sales, you need a game plan. Our tips below highlight the essentials for getting a new product line off the ground in a succinct, effective way that will resonate with your consumers.

Meet Don Sadler, the Lord of the Logs

When we started Nordic Shells a couple years ago, we knew one of our main business principles needed to focus on quality. We mention quality and different grade woods all the time, but what does that really mean?

We decided to take a moment and expand on what quality really means for us, our customers and their customers. And to begin, it all starts with the wood.